Writing the Wrong journalists and photographers will:
- Act professionally;
- Respect the law;
- Openly declare conflicts of interest;
- Present news & commentary honestly, bearing in mind the privacy & sensibilities of individuals as well as the public interest;
- Correct any mistakes promptly and, where necessary, with appropriate explanation/apology;
- Exercise sympathy and discretion in matters involving personal grief;
- Avoid plagiarism and respect copyright & other intellectual property rights of others;